Monday, April 9, 2012

Mr. Beam is a group of artists who had an innovative idea which they patented and have become famous for. Using 3D video mapping the team of artists takes the idea of the palette to an entirely new level. Instead of simply creating a 2D or 3D artwork, they used their mapping system to completely recreate and reform buildings into works of art with music. Creating this atmosphere which is easily changeable is one of the main goals for Mr. Beam and I think they have truly created something unique and interesting for their viewers to be able to experience and sit in awe.


   

Their concept art is first created using their digital software and then the sequencing is done with precise timing and the 3D mapping system they created specifically for their work. After they have their ideas and concept art they go to work putting their creative art to music and applying it to the concept of recreating space.

Mr. Beam has been featured at many different art festivals and openings for major stores such as EPulse 2012 Breda festival digital art experience, and the grand opening in Amsterdam of the major store H&M.

I have appreciated and followed their work for a few years. Their innovation is inspiring and using digital techniques and technology to challenge the idea of the use of space in artwork.

http://www.mr-beam.nl/project/1

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